How exciting is it to be a new real estate agent?
Whether you’re coming into real estate as a young professional or embarking on a second (or third!) career, you’re experiencing that special combination of exhilaration, trepidation and determination. Every agent has been there with you.
Oh, and you have a million things to do to get your business up and running. That’s fun, too.
Branding and marketing yourself should be top of that list. And many new agent checklists have a simple little action item that reads something like this: start a blog. But there’s nothing simple about that task.
Blogging for real estate is part of a larger strategy called content marketing. It’s how you use material you write (be it social posts, web content, flyers or blog posts) to promote your business. That’s the high level view. But today a blog is also how you promote yourself as a person above all, and how you communicate with prospects about what it’s like to work with you.
So let’s take a look at strategies and ideas for new real estate agents to start blogging.
Keep a captain’s log
The word “blog” comes from the term “web log,” and a log is an old sailing term. It was a daily journal that documented everything that happened aboard ship that day. So for any new agent looking to start blogging, be inspired by sea captains everywhere and think about using your blog as a daily log.
Here’s some inspiration for real estate blog topics that you write about in the form of a captain’s log.
Visit a local landmark and write about the history of it. So often, residents are blind to the history in their own backyard!
Look at your community through the lens of someone specific: a young parent, a retiree, a dog-lover, a freelancer, a photographer. What would they love to know about your area?
Read blogs from other agents around the country and get inspired. What do you like about what you're reading? How can you incorporate those elements into your own writing?
Don’t just think local. Think hyper-local.
What’s the difference between local and hyper-local? Simple. Local is your city. Hyper-local is your backyard. It’s the five-block radius around your real estate office.
Buyers and sellers are looking to you to be a local expert, even if you just got into the business. That means you need to know everything about your market. And yes, that includes all the sales data. What sold recently? What’s the most expensive listing on the market this week? What listing had the biggest price reduction? What neighborhood has the most active listings? Which neighborhood has the most new sales?
Blogging for real estate is one of the best ways to show off all that local expertise you have. Now, keep in mind, this is exactly what Relola can help you with. Because all this content takes time to develop. Then there’s the question of where you’ll publish it and how people will even find it.
Relola helps you create that hyper-local, super-valuable content about your community. Then we take care of the publication and distribution of it. Because every Insight you publish is automatically added to your activity map on your Facebook business page and your real estate web site.
Write about local features that make an area special. This is the color commentary that helps bring you and your marketplace to life for prospects. Do you love art? Add galleries or areas of beauty to your Relola map. Are you a caffeine-fiend or an avid cyclist? Add your favorite coffee shops or cycling supply shops. Remember, like attracts like and you’ll pull in buyers and sellers who identify with what matters to you.
Write about listings you tour with buyers. All that information you told your buyer as you walked through the property? All the observations you made on the condition? That’s content. And it’s great content. Capture it with Relola! The simple prompts make it fast to put your thoughts down and publish. You even use the talk-to-text feature on your phone!
Write about listings you visit on previews. When you preview a property, you’re getting a peek at something most buyers haven’t seen yet. Be their eyes and ears as you view the listing. And when your write about it, don’t think you’re promoting the property itself. You’re really promoting how YOU view the property and what buyers can expect from working with you.
Who do you know?
Interviews are fun and engaging ways to create blog content for real estate. And while new agents don’t have that book of clients, you surely have a sphere of influence. And they’re your first start for business. So you not only want to let them know you’re an agent, but you can use them to create interesting content about real estate in general.
Who should you interview for a real estate blog post? Here are some ideas:
- Let your your parents tell the story about their first home they bought together. Include pictures!
- Ask your best friend about the stress of selling a home, and what they wish they knew before.
- Feature a senior agent in your brokerage, and ask about a transactions they remember well.
- Do you have an app you love? Interview the company! Find out why they built their product and how they hope it helps agents like you.
- Visit business owners in your area. Take a few minutes to find out how they get into business and what they love about your community.
- Meet your local mayor or town councilperson. Put a face to your local government and show local homeowners you’re in the inner circle of the city.
As a new real estate agent, blogging is a super powerful way for you to establish your voice in the market. However you push your content, don’t forget to be consistent, be creative and above all, be yourself!