Summer might be vacation time, but few real estate agents take time off to put their feet up. In fact, summer is often super busy as buyers take advantage of warmer temps to start hunting, and sellers put the polishing touches on their gardens for listing.
But summer is also a unique time for local activities, where real estate agents can deepen their connection to their community.
The folks at Houselens understand the importance of local community. They put together a fun list of event ideas for real estate agents to make summertime funtime!
City or neighborhood scavenger hunt
Show off your local expertise with a city or neighborhood scavenger hunt. For families with children age 9 and up, a downtown scavenger hunt is an exciting option. If the children are small, a scavenger hunt around a local park or in a residential neighborhood might be less stressful for the supervising adults.
Keep things within a walkable radius to make the experience more convenient, and offer a family-oriented, locally themed prize at the end (for instance, a gift certificate for a family trip to the local children’s museum or zoo). Just make sure to collaborate with business owners or facility managers ahead of time if families will be entering shops or public buildings.
Assemble a volunteer group
Pick a family-oriented local charity, such as a food bank or beautification society, and invite clients to donate a couple of hours with you. Even little kids can sort cans of food or help water newly planted flowers. Depending on what you do, you may only need to coordinate and provide water. If you have a larger budget, you can provide supplies, refreshments, or even a catered lunch or breakfast.
Star walk or nature walk
If your area has a park with walking trails, coordinate a nature walk or star walk for local families. You can either brush up on constellations or local flora and fauna and lead the walk yourself, or get some expert help. Most city park systems have nature centers with guides who can help. College or university astronomy departments, or your local Boy Scout or Girl Scout troop, might also be able to assist.
Make sure the walk is short (no more than half a mile) if very young children are involved. To keep the event open to families with babies or special-needs children, choose a location with paved paths that can accommodate strollers and wheelchairs.
Story or craft Time
Most public educational or arts organizations have an outreach department that can provide staff for a group event. Think public libraries, city symphonies, art or science museums, and more. You will probably be asked to make a small donation to the organization in exchange, and perhaps provide supplies or refreshments.
It’s easy to think of this kind of event as only for small children, but libraries and museums are experts at engaging older kids, too. Events can include a story time, drama or dance session, musical petting zoo, short painting class, kid-friendly craft time, and more.
Picnic in the Park
There’s a reason picnics are a summer tradition: people, especially families, love them. And the budget for these is very flexible. Can’t spend much? Invite families for a potluck picnic at a local park and just provide the drinks and dessert. Book a shelter in a good location, such as near a playground, and let the kids entertain themselves for free. Just make sure you don’t spend the whole time telling families about your real estate business – use it as an opportunity to really get to know your clients
If you have a bigger budget, provide more or all of the food and hire some entertainment. Rent a bounce house and hire a juggler, balloon artist, and/or face painter to wow the kids (and give their parents a break).
Whatever you decide to do, make sure you invite not just potential clients, but past ones, too. More than likely, previous buyers or sellers will buy or sell again. A fun family event is a terrific way to thank them for their business, stay top of mind for when they move again, and recruit some new clients.