See how you could win a signed copy of the new book!
In the new book by Seth Price and Barry Feldman, R is for “Recognizing Others”. (Of course, it’s also for Relola.) So we want to recognize what a valuable guide this book is for anyone building a brand, particularly real estate professionals.
The book is an alphabetical list of what it takes to stand out in a very noisy world. And having a clear brand is not about who is the loudest, or who is the fastest, or who can throw the most money around. Having a unique, specific and valuable brand is actually a multi-faceted activity.
It’s something we focus on with what we do here at Relola: helping our agents showcase their specific local expertise by helping them capture, map and share their listing insights.
Skip on down the chapters, and you’ll see that W stands for “Web Site.” Relola helps agents drive traffic to their web site with fresh, valuable content about the listings in their area.
And while it’s not in the book, co-author Barry Feldman joked that, for himself, F is for “Failure.’
“I was a laggard,” he wrote on his blog. “I failed to get serious about developing my personal brand until I was in my 40s.”
The book project itself began when Barry and Seth collaborated on an infographic called Personal Branding A-Z: 26 Milestones on the Road to Recognition.
But Seth saw the potential in the project and wanted to take it even further. It took some convincing, but Barry got right on board. “Seth declared these lessons shall become a book. He said (or was it threatened?) he’d create it with or without me. So we did this thing together—me with the “I’ll get to it when I can” attitude, Seth with the whip.””
Seth Price on the value of insights
Relola users know that their personal brand is integrated with being a local expert. And Seth was kind enough to share his thoughts on insights and how you can show value and build relationships by sharing what you know.
“Sharing your expertise that you’ve worked so hard to develop is the differentiator for real estate,” Seth told us. “The industry isn’t unique, but you are.”
Seth points out that sharing the perspective you have about your community -- the businesses that exist there, and what it is to live, work and play in that environment, that’s where agents really showcase their value. Because, as we say, when you share you shine.
Be one of five agents to win a signed copy of The Road to Recognition
a Rafflecopter giveaway