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HomeSmart and Relola Partner to Deliver Online Local Value that Buyers and Sellers Crave

HomeSmart and Relola Partner to Deliver Online Local Value that Buyers and Sellers Crave

Agents and their clients live and communicate online, and can now find local listing insights and resources at their fingertips.

homesmart-relola_blog.pngEMERYVILLE, Calif, AUG 15, 2017,  Relola provides a platform for agents to share everything local -- listings, locations and trusted service providers -- to prove their expertise. Since local expertise is the top differentiator for today’s home buyers and sellers when choosing an agent, it's more important than ever to share relevant information. This partnership arms HomeSmart agents across the nation with an easy to use solution to share the local, contextual information that their clients and prospective clients care about. And, since agents are increasingly required to become content producers, Relola’s platform allows them to do so quickly and easily, so they can focus on delivering amazing service for those clients.

“We are pleased to partner with HomeSmart because we have a shared dedication to providing agents with technology tools that enable them to showcase their local market expertise,” says Relola CEO Heather Sittig Jackson. “And with HomeSmart’s stellar reputation as a leader in agent support, it’s means that much more to be part of their toolkit.”

Relola helps real estate agents capture and share their insights about all the local listings they’re already viewing. As part of this program, insights by HomeSmart agents will automatically post to their agent website and across their chosen social channels. Insights also include local features -- coffee shops, dog parks, or preschools.

HomeSmart has a long-standing reputation for providing its agents unmatched levels of service and value through training, marketing resources, low fees and proprietary technology. Recognized by Real Trends 500 as a top 10 residential real estate company in the United States, HomeSmart’s technology and dedication to delivering value with a click of a button, perfectly aligns with the Relola offering.

“Relola supports our agents’ need to continuously build expertise in local markets in a way that can drive new referrals and inquiries for their business,” said Matt Widdows, HomeSmart’s founder and CEO. “This national partnership is the start of a broader lead generation initiative we’re excited to be rolling out for agents through the rest of 2017.”

As part of the partnership, HomeSmart is integrating Relola insights and widgets on broker sites and agent listings while providing agents with a free, extended trial period of Relola’s premium service package.

About Relola

We believe that real estate agents are the keepers of valuable local information that buyers and sellers care most about. Relola makes it easy for agents to share this local expertise. The beta product was launched in November 2015 and is now available to real estate companies and agents nationwide. The company's ambition is to be the global leader in user-generated content about real estate.

About HomeSmart International:

Founded in 2000 by entrepreneur Matt Widdows, HomeSmart International quickly became the fastest growing real estate brokerage firm in Arizona. HomeSmart International is ranked in the top 20 real estate brokerages in the United States and the number one brokerage firm in the Phoenix market. From its international franchising headquarters based in Scottsdale, HomeSmart International offers franchisees efficiency and innovation coupled with the systems and technologies necessary to succeed in today’s evolving real estate industry. Today, the brand has more than 120 offices in 16 states and more than 13,500 agents nationwide. For more information on HomeSmart International, visit

Media Contacts:

Molly McKinley