The team at Related Realty in Chicago have a mandate to be involved in their local community. They take it very seriously. Patrick Ryan, the managing broker, joined us for our Meet the Unicorns video series to talk about that community connection, local expertise, and... spinning?
Yes, spinning. Related owns the Equinox chain and SoulCycle, one of the hottest spinning studios in the country right now. And as consumers can do their own house hunting line, the role of the REALTOR® has evolved. It’s no longer about accessing information. It’s about parsing that information and sharing expertise.
“I'm always telling our brokers, pushing that they should be part of charity work, part of the Chamber of Commerce, be involved in your community efforts. And I think it really resonates with people. So, our business is growing, their business is growing, and I think it helps the image of REALTORS.”
The organization is active in supporting local Lurie Children’s Hospital and internationally through GiveBack Homes.
Chicago itself is a city of neighborhoods, each with their own character, amenities and demographics. And understanding that character is critical for Related Realty agents.
“Here in Chicago, some of our schools are merging. To someone who may not necessarily have kids, maybe they're looking to have kids and saying, ‘Well, I've heard that, you know, these schools are merging. That's probably gonna make the area populate.’ Being a part of a developer, what projects we have going on that may increase the market and infrastructure of that neighborhood.”
These days, Patrick’s focus is on consistency. It’s a message he heard through the Council Residential Specialist Elite Pro Summit.
What matters is “having things like Relola,” he said, ensuring “that you're constantly coming up and your information's coming up and you're being branded while you're hustling and moving around.”