Originally published by Daisuke Kikuchi, TechCrunch Tokyo, Friday, 2 November 2018:
"Real voice of users" rather than influencers', U.S. Private Social Media company, Relola to take the stage at TechCrunch Tokyo!
TechCrunch Tokyo 2018, the large-scale startup technology conference will be held at Shibuya Hikarie this November 15 (Thursday) and November 16 (Friday). We have a newly chosen speaker from the U.S. startup Relola — CEO Heather Sittig — to take the stage on November 16.
Established in 2015, Relola provides a private social media platform for companies and organizations, allowing them to use a map-based UI and have fans and supporters post photo and video content.
Users can share on Facebook, Twitter, LinkedIn as well as other platforms. The posts are automatically embedded with links that drive their followers direct to products featured in the posts, creating new prospects.
As Relola explains, ”1,000 supporters on Relola is like having 1,000 social media managers delivering organic content.” In the U.S., especially the millennial generation commonly doesn’t trust influencers, and demand is growing for organic and unbiased "raw content" that can earn engagement. According to Relola, implementing the Relola platform on a company’s website can boost site engagement by an average of 130%.
At TechCrunch Tokyo, we are looking forward to hearing more about Relola’s platform and its story from Heather Sittig. It will be exciting to see the real use cases and feedback from their clients. About 50,000 Relola maps have been created in over 40 countries to date. It is unknown whether Relola is considering Japan market entry, but we are hoping to hear from Ms. Sittig about this at TechCrunch Japan.
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