EMERYVILLE, Calif., Jan. 21, 2016 /PRNewswire/ — Relola (www.relola.com) announced today that its Relola Cares initiative will be launched January 26th at Inman Connect New York.
Relola is encouraging its agent members to provide helpful information about homes for sale via Property Previews on the real estate search site by rewarding them with Relola Cares Points. The points can be dedicated by the agent members to the charities supported by Relola. At the end of 2016 Relola will donate a portion of its revenue to the selected charities. Donation amounts will be proportionate to the ratio dedicated by the agent members.
This month Relola became a preferred vendor with HSF Affiliates LLC companies Berkshire Hathaway HomeServices (www.berkshirehathawayhs.com) and Prudential Real Estate (www.prudentialrealestate.com), and is including their philanthropy, The Sunshine Kids (www.sunshinekids.org), as a charity supported by Relola Cares. Relola is working with dozens of other large brokerages and franchises to provide membership to their agents and include their philanthropies in the program. Relola is also supporting non-brokerage related charities that work to build community around the globe.
Relola Cares is a tribute to the culture of giving back that has long history in residential real estate. By making an early commitment to philanthropy this start-up is signaling that businesses in the public realm have a greater responsibility to contribute to society. It is no surprise that Relola’s tagline is “Home For Good.”