The concept of owning your market by increasing your market share isn’t necessarily new but certainly remains relevant. This proven strategy offers numerous benefits – consistent production in any market, increased referrals, job satisfaction, and more income!
There’s tremendous competition among agents, yet the public can’t easily distinguish one from another. We struggle because they believe that we all work the same, and our value as extraordinary agents gets diminished as a result. Our challenge? To stand out among a sea of average agents and promote a compelling point of difference. Don’t worry - it’s easier than you think - and here’s what you can do to move the dial.
1. Study your competition. How do they work? What do they offer? What is their message? Where do they fall short? EVERY business does this. The better you understand your competition the easier it will be for you to identify the opportunities that may exist in your market and what you can do to stand out. Pay attention to their websites, social media presence, advertising of all types. Research their MLS stats. What can you learn? Plenty! Is it possible that there are agents in your market earning the business you aren’t because the clients didn’t know they had a better option? Tell them they do.
“I was surprised to learn that not only were my listings selling 24% faster
and for 1.8% more than those listed by the top producer in my market, I was outperforming the average agent in my market by significantly more than that.
Sellers want their home sold faster and for more money, and I’m the agent
who can demonstrate that I do so. I make sure everyone knows!”
2. Define and promote a strong, personal, unique value proposition (UVP). Are you a neighborhood or niche specialist? Do you solve very specific problems? Do you know the inventory like no other agent in your market? Great! Now tell people about it - anywhere and everywhere. Encourage others to tell your story, too - through testimonials, recommendations, and referrals. It matters. It works. You are in the business of marketing, my friends, and it starts with selling YOU.
“I specialize in working with first time home buyers who have presented with
challenges around their credit and obtaining financing. Homeownership is a
dream come true for them. Recently I’ve begun recording happy client testimonials
at settlement and I share these online. There’s no better way to promote my
specialization and results than by letting others tell their stories!”
3. Leverage innovative tools like Relola to promote your expertise and local market knowledge. You’re previewing and showing dozens of homes each month, right? What you see, learn, and know is valuable! Relola enables you to easily record and share your insights - on your website, Facebook, and the other spaces - and as you do you create a digital footprint. You’ll be more easily “found”, promoting your point of difference and sharing your UVP. House hunters read your notes and feel like more fully informed “insiders”. Potential sellers read your notes and realize that you have your finger on the pulse of what’s happening in their neighborhood. Your validity soars. Your credibility soars. This makes you memorable and more valuable to them as an agent.
“Relola is the only tool that allows agents to show off the groundwork Agents cover when they tour and show properties. The best thing about this tool is once an insight is shared it is automatically displayed all over the internet. Easy peasy.”
Bottom line? Memorable agents earn greater mind share, and greater mind share leads to an increase in market share. Get started today and you’ll soon be reaping the rewards - and we are here to help!