The holiday season is upon us and our focus can easily shift to thoughts of parties, food, and travel; many agents wind down (even shut down!) their businesses during this time, buying into their own limiting beliefs. Do you think there's little business to be had now? That buyers want to wait and sellers don't want to be disrupted with showings? This isn't always the case! It may surprise you to learn that many agents report they close a significant amount of business the last quarter of the year, particularly in December. Remain committed to lead generation, expand your sphere, and build upon your skill set. Little in your pipeline? Here's 3 things you can do this holiday season that will help you finish strong and make the year ahead truly remarkable:
Second, commit to the study of market data. Agents are also the local economists, so it's important that you spend time each day studying trends, key market indicators, forecast models, and rate reports. How? Harness the power of your MLS, become proficient in your understanding and use of Realtors Property Resource, and subscribe to informative blogs like the one found at Keeping Current Matters. If you do, you'll never stumble when asked "how's the market?" - in fact, you'll respond with authority and as the trusted advisor.
There you have it. These 3 ideas can improve your mindset, increase your skill set, and promote your expertise. What are you waiting for? There's no better time, so start today!
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